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Full Name: Yann CORNIL

Country: France

Field of specialisation: Marketing

Year of entry: 2010

E-mail: Yann.CORNIL@insead.edu


Research Interests

Consumer Behavior, Food Marketing, Nutrition and Obesity, Consumer Financial Decision Making

AMA-Sheth Foundation Doctoral Consortium Fellow


Work in Progress

Mindful and Mindless Misperception:
Understanding the Interplay between Environmental and Biological Drivers of Obesity. With Pierre Chandon and Hilke Plassmann (INSEAD).

The Diversification Paradox: Risk Perception and Covariance Information among Lay Investors. With Yakov Bart (INSEAD).

Happier with Less : Increasing the Hedonic Appeal of Smaller Portions with Enhanced Sensory Imagery (job market paper). With Pierre Chandon.


Selected Publications

Cornil, Y., & Chandon, P. (2013). From Fan to Fat: Vicarious Losing Increases Unhealthy Eating, but Self-Affirmation Is an Effective Remedy.
Psychological Science, 24(10), 1936-46.(See Attached File)

Cornil, Y., Ordabayeva, N., Kaiser, U., Weber, B., & Chandon, P. (2013). The Acuity of Vice: Attitude Ambivalence Improves Visual Sensitivity to Increasing Portion Sizes. Journal of Consumer Psychology (forthcoming).(See Attached File)


Selected Conference Presentations

From Fan to Fat: Vicarious Losing Increases Unhealthy Eating, but Self-Affirmation Is an Effective Remedy.
- ACR Conference, Chicago, October 2013
- La Londe Consumer Behavior Conference, France, May 2013
- ACP Conference, Singapore, December 2012

The Diversification Paradox: Risk Perception and Covariance Information among Lay Investors.
- ACR Conference, Chicago, October 2013
- SCP Conference, San Antonio, February 2013
- Boulder Conference on Consumer Financial Decision Making, Colorado, June 2012

The Acuity of Vice: Attitude Ambivalence Improves Visual Sensitivity to Increasing Portion Sizes.
- ACR Conference, Chicago, October 2013
- Singapore Marketing Research Roundtable INSEAD-NUS-SMU-NTU, Singapore, April 2013
- SCP Conference, San Antonio, February 2013
- Rotterdam School of Management, Netherlands, invited presentation, November 2012

Happier with Less : Increasing the Hedonic Appeal of Smaller Portions with Enhanced Sensory Imagery (job market paper).
- Singapore Marketing Research Roundtable INSEAD-NUS-SMU-NTU, Singapore, February 2014
- INSEAD ? ESSEC - HEC Research Seminar, France, March 2014


Education

Ph.D in Management (Expected)
Insead, France and Singapore
Department of Marketing

M.Sc. in Management (2007)
HEC Paris, France

Diploma of 'Sciences Po' (2005)
Sciences Po Lille, France

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