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Full Name: Yann CORNIL

Country: France

Field of specialisation: Marketing

Year of entry: 2010

E-mail: Yann.CORNIL@insead.edu


Research Interests

Consumer Behavior, Affective Forecasting, Sensory Perception, Mental Imagery, Food Marketing, Consumer Financial Decision Making

Co-winner of the 2014 ACR/Sheth Foundation Dissertation Grant Competition

AMA-Sheth Foundation Doctoral Consortium Fellow

www.yanncornil.com


Work in Progress

Pleasure as a Substitute for Size: Multisensory Imagery can make People Happier with Smaller Food Portions (with Pierre Chandon). Job market paper, Revising for 2nd Round Review at the Journal of Marketing Research. (See Attached File)

The Diversification Paradox: Risk Perception and Covariance Information among Lay Investors (with Yakov Bart). Revising for Management Science.

Expectancy Effects of Mixing Alcohol and Energy Drinks: How Cocktail Labeling Impacts Subjective Intoxication, Risk-Taking, Sexual Aggressiveness and Self-Confidence (with Pierre Chandon and Aradhna Krishna). Under Review at the Journal of Consumer Research.

Mindful and Mindless Misperception: Understanding the Interplay between Environmental and Biological Drivers of Obesity (with Pierre Chandon and Hilke Plassmann)


Selected Publications

Cornil, Y., & Chandon, P. (2013). From Fan to Fat: Vicarious Losing Increases Unhealthy Eating, but Self-Affirmation Is an Effective Remedy. Psychological Science, 24(10), 1936-46.(See Attached File)

---Media Coverage: the Wall Street Journal, USA Today, Financial Times, Chicago Tribune, New York Times, Boston Globe, Seattle Times, Daily Mail, BBC, NPR, the Huffington Post, Forbes, Men?s Health, CBC News, the Telegraph, etc.(See Attached File)

Cornil, Y., Ordabayeva, N., Kaiser, U., Weber, B., & Chandon, P. (2013). The Acuity of Vice: Attitude Ambivalence Improves Visual Sensitivity to Increasing Portion Sizes. Journal of Consumer Psychology, 24(2), 177-187.(See Attached File)

Askegaard, S., Ordabayeva, N., Chandon, P., Cheung, T., Chytkova, Z., Cornil, Y., Corus, C., Edell Britton, J., Mathras, D., Junghans, A., Kristensen, D., Mikkonen, I., Miller, E., Sayarh, N, Werle, C. Moralities of Food and Health Research (Review Article). Journal of Marketing Management (Forthcoming).


Selected Conference Presentations

From Fan to Fat: Vicarious Losing Increases Unhealthy Eating, but Self-Affirmation Is an Effective Remedy.
- ACR Conference, Chicago, October 2013
- La Londe Consumer Behavior Conference, France, May 2013
- ACP Conference, Singapore, December 2012

The Diversification Paradox: Risk Perception and Covariance Information among Lay Investors.
- ACR Conference, Chicago, October 2013
- SCP Conference, San Antonio, February 2013
- Boulder Conference on Consumer Financial Decision Making, Colorado, June 2012

The Acuity of Vice: Attitude Ambivalence Improves Visual Sensitivity to Increasing Portion Sizes.
- ACR Conference, Chicago, October 2013
- National University of Singapore, April 2013
- SCP Conference, San Antonio, February 2013
- Rotterdam School of Management, Netherlands, invited presentation, November 2012

Pleasure as a Substitute for Size: Multisensory Imagery can make People Happier with Smaller Food Portions.
- ACR Conference, Baltimore, October 2014 (expected)
- TADC, London Business School, UK, May 2014
- HEC, invited presentation,France, March 2014
- Nanyang Technological University, invited presentation, February 2014


Education

Ph.D in Management (Expected)
Insead, France and Singapore
Department of Marketing

M.Sc. in Management (2007)
HEC Paris, France

Diploma of 'Sciences Po' (2005)
Sciences Po Lille, France

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